Track Social Media Conversions in Google Analytics

Discover how you can build a more engaged audience on YouTube! Google Analytics is updated to include social measurement reports. First you must set up Goals on your Admin dashboard so that you can access which social networks are converting. You can download the slides at

01:06 Four Types of Goals You Can Set Up in Google Analytics
01:46 Setup a Goal for Number of Pages Visited
02:12 Establish a Goal to track Visit Duration based on your selected session time
04:40 The Activity Stream shows who is sharing your content on various Social Media Hub Partners

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